The latest band with a silly name to arrive from label Fortuna Pop! is Mammoth Penguins with their debut album Hide and Seek.

They join the likes of Fanfarlo, The Pains of Being Pure at Heart (the silliest name of all), Joanna Gruesome and Tigercats at the London based label, which continues to cement its reputation as the label for indie pop.

Mammoth Penguin’s have created a delightful short snappy album with even shorter snappier grungy songs all about life for someone in their late 20s and early 30s. A three piece, fronted by Emma Kupa, they have produced an album of surprising power and boisterousness.

Kupa is the driving force behind the Penguins as lead singer, guitarist and primary songwriter. She formed the new band having moved to Cambridge from Sheffield leaving BB6 6 Music favourites Standard Fare behind after two albums. Hide and Seek suggest greater things may be around the corner for Kupa and co.

‘Work it Out’ is a punchy opener followed by the first single ‘Propped Up’. The best track on the album is ‘Strength In My Legs’, presumably about Kupa’s own self doubt (”I wish I had more strength in my legs, more oxygen in my chest…I wish I had more sense in my brain to figure it out”)

Fortuna Pop’s own website compares Mammoth Penguins to Weezer, which I guess as some truth (in that they’re a band with a singer who write songs). Their label mates Tigercats have more stylistically in common and there are definite hints of the The Wave Pictures in there.

The album ends strongly albeit on a downer with ‘When I Was Your Age’. This will resonate uncomfortably for anyone in their 30s who have yet to get on the housing ladder.

They are a band to watch out for – the sheer popiness of their brand of indie-pop demands a wider audience. It will be vey interesting to see whether their next material can build on their promising debut.

Check out all the latest music releases in our new album reviews section, including The Maccabees’ new album Marks To Prove It.